Problogger Conference for Not a Problogger
If you follow many Aussie blogs you’ll probably already know there was a Problogger conference this weekend on the Gold Coast.
There are people more experienced and more savvy than me who can tell you how it all went down, and I don’t suppose you’d be all that interested in what I learned over the weekend anyway, but I do want to tell you two things, both consisting of equal and opposite energy for me, just like Newton told us it would be.
Firstly, at the end of Day One I was completely bereft.
I thought this was the most soul-destroying seminar I’d ever been to.
Problogger is, as I’m sure you’ll have figured out, about monetising your blog. Being paid to blog. I’ve been blogging for just over a year, and I had an idea that being paid to do this might be something I could do. But as the day wore on, it became patently obvious that I don’t have a clue what I’m doing here, with respect to earning buck$ for blogging. I don’t have a niche, a specific tone, or a message. I don’t provide anything useful, nor do I solve any of your problems. I don’t have products or ideas to sell you. I’m a personal blogger, and that means this space is all about me. Not really the kind of thing that lends itself to paid content or advertising. Two other things also became obvious: I have no clue what all the techy stuff is about (SEO, what?) and being a paid blogger appears to involve a shit-load of work. So two things I do.not.like appear to be important.
So I almost ditched the whole remainder of the seminar to quaff Cosmopolitans by the pool.
Some would say this is a pattern of mine, but I’d tell them to shut up and mind their own.
Luckily, I was there with a mate who knows me better than I know myself most times, and she pretty much forbade me to miss a single Saturday session. Which was a good thing, for redemption was just around the corner, in the guise of Matthew Michalewicz, heralding the second big thing I needed to know.
He reminded me of many things that I needed a nudge with, and most of all, the concept that when we say we can’t do something, what we really mean, is that the motivation isn’t great enough. Yet. I may have said I could not learn all the computery things required to run this blog properly, but as Matthew would say; if my whole family would die if I didn’t figure it out, I probably could. And fast.
And of course, as always, a concept that applies to you in one area of your life, will cross over into others. This “I can’t” mantra doesn’t only apply to my bloggy life, but to my work, my family, my finances. I can. I just need compelling leverage. Which also involves going back to the original idea, the thing I’m saying I can’t do, and double check that it is something that I really want, and that it isn’t just some notion that I’ve grabbed from the air, or from someone else’s bag of tricks. The difference between something I should do and something I want to do.
Sometimes it’s good to get a whack of perspective when I’m being a big whining baby.
And a free book.
Is there anything you’ve been saying you can’t do (that you claim you want to do)?
What do you do or say to yourself to get your mojo back?
…From The Ashers xx
It was all a bit ‘professional’ wasn’t it? It almost made me cry because blogging is for free-n-easy sharing, not corporate wanker wrangling. BUT AHA, just as you foudn something to help you see the light, so did I. Blogging is all about exploring and sharing and that is all for me. After that I thought it was the best conference I’ve ever been to. x
YES!
I ended up getting heaps out of it too, and I think it’s because I found it so challenging initially. Especially being a “personal” blogger, I guess I just thought there would be five secrets to financial riches and I could just keep on blathering on about anything I please.
My blog is only a year old, so it was good to hear from long term bloggers, and to see all the different ways that blogging can work for people.. And after all, it was called Problogger, so I guess it should be at least partly corporate.
I’m glad you found your light, we need more of you on the internet!
Hi Al.
My thoughts.
1. Your unique niche is YOU. Your beauty is actually your lateral take on the world . You can take a simple concept eg kids adventures with a trip to school and create your take on events and distil it for your followers
2.This is classic when someone takes a hobby that you unconditionally love with creativity and then try and monetise it . We now have to “get serious” meaning you should business plan it which will require KPIs as a barometer of success.
3. If KPIs take over creativity , it will lose 1. above.
4. Fear paralyses us. If your uncertainty comes from fear, that also says something about you and the issue.
5. Does fear stop Coco and Liam?
6. Leave the rest to you, Al?
Hey, thanks for that Bergamo!
Trust you to come up with a wicked checklist. I love it. And yes, they are all applicable.
You know me well. xx
Great post Alison – and it was equally as great to sit beside you in a couple of sessions. Keep in touch and keep writing regardless of your motivations. Soph x
Thankyou Sophie!
I just saw on FB you are going to do some ads. Go YOU! Onto it already!!
I’m glad that you came and that you enjoyed Matthew’s session and hopefully got a little clarity about your blogging.
Monetization isn’t for everyone at every stage of their blogging – hopefully there was enough in the non monetization kind of sessions to be useful. Looks like you also made some good connections too if the comments above are anything to go by.
Thanks for writing about your experience.
Yes! There were so many great sessions Darren, and something for everybody (as I’m sure you are aware, given it was your design). I got different things to what I thought I would to begin with. (And I don’t like surprises!)
Thanks for putting together such a great event at a wonderful location. It must have been a crazy weekend for you.
You deserve every PB success.
Hun! I also am technically clueless, have no niche and have no products to sell. All I know is that I love blogging and I love bloggers. And I loved the fact that I finally got to meet you!
I know Mrs Woog, you are my hero (as you already know). I am very shy with you for that reason.
Your laugh makes me laugh.
xx
I kind of wish there was a conference for personal bloggers – people who blog but who don’t necessarily have the need or desire to monetise their blogs – people who love to blog, but who aren’t “passionate” about blogging…
I can see that ProBlogger is a great event to meet other bloggers, but the focus on commercial blogging always puts me off…
Oh, and I ended up making it just like that JJ. It was a chance to squeeze my online friends in real life. I hugged the shit out of Eden and said “Fuuuuck”. That was all. And I reckon we both knew what that meant.
I feel blessed to have done that.
Wasn’t Michael fan-bloody-tastic? I reckon that us personal bloggers do have it a bit tougher as we only have ourselves to market and recipes, style or health tips, I’m speaking for myself here. But it did motivate me to stop thinking that this is a road block, others have done it so why can’t I give it a good shot?
I loved Michael.
And yes, exactly that Emily. We can do it if we WANT to. But like everything, it comes at a cost- and for me, the cost means taking some action.
Also, I have been waiting for it all to come to me, rather than going out and approaching brands. It has been so long since I marketed, as my chiro practice takes care of itself, that I’ve thought that things would just evolve. I don’t even have things set up properly to actually invite advertisers! (Too hard, I can’t etc, etc.)
So pleased to hear I’m not the only one with the self-doubt chatter.
While I’ve done the odd bit of ‘traditonal’ blogger and brand stuff, I’m not a high stats blogger, which means that basically no one will look at me. And that’s cool. I love writing selfishly about myself and talking to the friends I’ve made online. But what I have realised is that I love the opportunity of working in the online space and I would love to help small businesses get online. In the weeks leading up to the conference, I actually had a few job interviews to run social media/blog for small businesses. And I was so very excited in all of the interviews that it boosted my confidence and you know what – I know I can do that. I know I can help businesses get themselves “out there”. So even if I don’t get any of the jobs doing that, I’m going to be pitching myself to small businesses and doing it as a freelancer.
Oh, and what I forgot to say was that remember there are a TON of ways to make money from your blog if you do want to. Many are totally unrelated to it 🙂
Yes! That’s true. Creativity rather than just looking at stats all the time. I got lots of alternative ideas after the seminar day. Interesting how opening the mind in one area can cause change elsewhere…
That sounds fantastic Vanessa. How good is it to write it down?! And to find the thing that is the best fit for you and your goals. Good on you.
I almost went just so we could hang out.
I’m big on “I can’t”. My plan is to say it so much that it loses all meaning.
I wish you did come Anna. It was all kinds of strange. I think my brain imploded.
And yes, so many can’ts. I don’t know what it means any more either, but just that it holds me in on the one solid patch of ground.
I’m running with the idea that’s a good thing right now.
I think there is big, big difference between:
a) wanting to be paid to blog, but not having the motivation to do whatever it takes to reach that goal
b) being perfectly happy with running a personal blog that does not make you money.
Option A is pretty confusing to me, but option B is fine. Commendable in fact. I think personal, well-written blogs that exist for reasons other than cash are great. And I can get pretty fed up with the idea that every blog has to have a strategy or even a niche. It’s personal, it’s about you, and you think about more than one topic.
So if you learned something at Problogger that is useful or inspiring for non-pro bloggers, I would like to read about it.
So far I’ve been option B Julie, so I suppose that’s why I was in such a spin. I don’t even know if I want A, but I guess that’s why I went to Problogger. I did learn a lot about myself this last weekend. Mostly that I love my blog just how it is, but that I could do some things to have more people come over here and play.
I need to sit with my sensations for a few days, let it all sink in, and I think I’ll have some more to say on this…
Thanks for coming by. xx
Yep – I’m happy with “B” too, but I’m not stupid enough to ignore everything that comes out of communities like ProBlogger – a lot of their advice is useful for personal bloggers as well – I just ignore all the “money” stuff… 😉
Their was some really great stuff JJ- I think you would have loved much of it- it just rocked me a bit, in that I learnt different things to what I expected… And we all know I like to “know it all”. I didn’t like that I didn’t know what I didn’t know!
I WISH WE HAD TALKED MORE, ALISON! I’m so glad you pulled through. Conferences are RIDICULOUSLY overwhelming.
To get my mojo back? I have mantras, mostly all a variation of “fuck this shit.”
You’re a cool chick. You are real. Keep it going hon, let it unfold. xxxxx
Me too Eden, but we talked just the right amount for right now.
Thanks for being such a bloggy rockstar, with probably the best mantra of all.
Screw being ‘useful’.